Livestock Loan
Made Simple
Livestock Loan
Made Simple
Description
Made for Undeserved
Old Age Home Service
Category
Category
Fintech Design
Fintech Design
Duration
Duration
2 Weeks
2 Weeks
Individual
Individual
Nature of the Project
Nature of the Project
We designed Step-by-step loan application process via SMS with additional support through village kiosks for verification and cash disbursement.
We designed Step-by-step loan application process via SMS with additional support through village kiosks for verification and cash disbursement.
Nature of the Project
We designed Step-by-step loan application process via SMS with additional support through village kiosks for verification and cash disbursement.
Design
Why
Farmers struggle to secure loans due to poor credit history and face challenges linking bank accounts
They faces difficulties using digital platforms because of limited education and unfamiliarity with technology
Farmers struggle to secure loans due to poor credit history and face challenges linking bank accounts
They faces difficulties using digital platforms because of limited education and unfamiliarity with technology
Design
Farmers struggle to secure loans due to poor credit history and face challenges linking bank accounts
They faces difficulties using digital platforms because of limited education and unfamiliarity with technology
Reimagining Financial Access
A Simple Yet Powerful Idea
Reimagining Financial Access A Simple Yet Powerful Idea
Reimagining Financial Access A Simple Yet Powerful Idea
SMS-Based Loan Application Process
SMS-Based Loan Application Process
SMS-Based Loan Application Process
Financial services to those in rural areas with limited access to smartphones and the internet
Financial services to those in rural areas with limited access to smartphones and the internet
Financial services to those in rural areas with limited access to smartphones and the internet
Virtual Haats for a centralized marketplace
Virtual Haats for a centralized marketplace
Virtual Haats for a centralized marketplace
The idea
The core idea of the project
The core idea of the project
The idea
The core idea of the project
The idea
The core idea of the project
Research
Research
News Insights
News Insights
Generate
But why through sms ?
But why through sms ?
The answer was hiding in plain sight: SMS.
120M +
farmers in India
Basic mobile phones
Most rely on with SMS
30M+
only have smartphones
The answer was hiding in plain sight: SMS.
The answer was hiding in plain sight: SMS.
120M +
farmers in India
120M +
farmers in India
Basic mobile phones
Most rely on SMS
Basic mobile phones
Most rely on SMS
30M+
only have
smartphones
30M+
only have smartphones
Journey Mapping
Where It All Goes Wrong
Loan Application Nightmares ?
Rejected due to lack of credit history or collateral.
Turning to Informal Lenders ?
Faces sky-high interest rates and financial strain.
Loan Repayment Stress?
No flexibility, leading to financial insecurity.
Journey Mapping
Where It All Goes Wrong
These were all possible outcomes we found out in the situation that would help making the situation better for the user
Loan Application Nightmares ?
Rejected due to lack of credit history or collateral.
Turning to Informal Lenders ?
Faces sky-high interest rates and financial strain.
Loan Repayment Stress?
No flexibility, leading to financial insecurity.
Key Insights from Opportunities Analysis
Pain Points
x
x
Farmers lack real-time data on prices and demand.
x
x
Complex fintech tools exclude farmers, simple SMS based and multilingual platforms can improve accessibility.
x
x
Traditional banks reject farmers due to no credit history.
x
x
Lack of veterinary care affects livestock quality.
Opportunities
Digital platforms and SMS alerts can bridge this gap.
Blockchain and insurance can boost trust and risk management.
Alternative credit scoring (via livestock records) and peer-to-peer lending can improve financial inclusion.
Self-help groups, and streamlined subsidies can empower farmers.
Journey Mapping
Where It All Goes Wrong
Loan Application Nightmares ?
Rejected due to lack of credit history or collateral.
Turning to Informal Lenders ?
Faces sky-high interest rates and financial strain.
Loan Repayment Stress?
No flexibility, leading to financial insecurity.
Market Study
Around 85% of Indian farmers, including livestock owners, are smallholders with limited access to formal finance.
Around 85% of Indian farmers, including livestock owners, are smallholders with limited access to formal finance.
TAM SAM SOM
This plan targets India's rural market by using simple SMS technology to provide important services like loans and fair livestock sales. It will start small but grow through partnerships, local outreach, and building trust with farmers
This plan targets India's rural market by using simple SMS technology to provide important services like loans and fair livestock sales. It will start small but grow through partnerships, local outreach, and building trust with farmers
TAM
The total potential market for a Virtual Haat and SMS-based loan system would be the 150 million farmers across India, particularly the 120 million small and marginal farmers, as they struggle the most with accessing credit and fair prices.
SAM
Approximately 50% of rural households are involved in livestock rearing. So, out of 84 million farmers, 42 million could directly benefit from
the Virtual Haat service.
SOM
Realistically, if we partner with cooperatives, NGOs, and local banks initially in a few states, we could target around 5% of the SAM in the first 3 years. This would give a SOM of around 2 million farmers.
Solution
No More Guesswork, Just Growth! – Blockchain & insurance for trust and risk-free transactions.
No More Guesswork, Just Growth! – Blockchain & insurance for trust and risk-free transactions.
A Gateway to Hope
We designed, Step-by-step loan application process via SMS
With additional support through village kiosks for verification and cash disbursement.
Key Insights from
Opportunities Analysis
Pain Points
x
Farmers lack real-time data on prices and demand.
x
Complex fintech tools exclude farmers, simple SMS based and multilingual platforms can improve accessibility.
x
Traditional banks reject farmers due to no credit history.
x
Lack of veterinary care affects livestock quality.
Opportunities
Digital platforms and SMS alerts can bridge this gap.
Blockchain and insurance can boost trust and risk management.
Alternative credit scoring (via livestock records) and peer-to-peer lending can improve financial inclusion.
Self-help groups, and streamlined subsidies can empower farmers.
TAM SAM SOM
This plan targets India's rural market by using simple SMS technology to provide important services like loans and fair livestock sales. It will start small but grow through partnerships, local outreach, and building trust with farmers
TAM
The total potential market for a Virtual Haat and SMS-based loan system would be the 150 million farmers across India, particularly the 120 million small and marginal farmers, as they struggle the most with accessing credit and fair prices.
SAM
Approximately 50% of rural households are involved in livestock rearing. So, out of 84 million farmers, 42 million could directly benefit from
the Virtual Haat service.
SOM
Realistically, if we partner with cooperatives, NGOs, and local banks initially in a few states, we could target around 5% of the SAM in the first 3 years. This would give a SOM of around 2 million farmers.
Market Study
Around 85% of Indian farmers, including livestock owners, are smallholders with limited access to formal finance.
Market Study
Around 85% of Indian farmers, including livestock owners, are smallholders with limited access to formal finance.
TAM
The total potential market for a Virtual Haat and SMS-based loan system would be the 150 million farmers across India, particularly the 120 million small and marginal farmers, as they struggle the most with accessing credit and fair prices.
SAM
Approximately 50% of rural households are involved in livestock rearing. So, out of 84 million farmers, 42 million could directly benefit from
the Virtual Haat service.
SOM
Realistically, if we partner with cooperatives, NGOs, and local banks initially in a few states, we could target around 5% of the SAM in the first 3 years. This would give a SOM of around 2 million farmers.
TAM SAM SOM
This plan targets India's rural market by using simple SMS technology to provide important services like loans and fair livestock sales. It will start small but grow through partnerships, local outreach, and building trust with farmers
How it works
Steps to access loan SMS via
Steps to access loan SMS via
A Gateway to Hope
We designed, Step-by-step loan application process via SMS
With additional support through village kiosks for verification and cash disbursement.
01
Introduction & Loan Request
(यह संदेश तब भेजें जब लोन के लिए आवेदन करना चाहे )
User sends an SMS: “LOAN 15000” to the designated number. The system responds instantly, confirming eligibility and next steps.
02
No Credit? No Problem
We Have Loan Alternatives
(कोई क्रेडिट स्कोर नहीं? कोई समस्या नहीं स्मार्ट ऋण विकल्प )
If a farmer does not meet the standard requirements, the system provides alternative options.
03
Transparent Loan Decisions
(अब कोई उलझन नहीं, कोई अंदेशा नहीं –
पारदर्शी ऋण निर्णय )
User sends an SMS: “LOAN 15000” to the designated number. The system responds instantly, confirming eligibility and next steps.
04
No Credit? No Problem We Have Loan Alternatives
(कोई क्रेडिट स्कोर नहीं? कोई समस्या नहीं स्मार्ट
ऋण विकल्प )
If a farmer does not meet the standard requirements, the system provides alternative options.
A Gateway to Hope
We designed, Step-by-step loan application process via SMS
With additional support through village kiosks for verification and cash disbursement.
02
No Credit? No Problem
We Have Loan Alternatives
(कोई क्रेडिट स्कोर नहीं? कोई समस्या नहीं स्मार्ट ऋण विकल्प )
If a farmer does not meet the standard requirements, the system provides alternative options.
03
Transparent Loan Decisions
(अब कोई उलझन नहीं, कोई अंदेशा नहीं –
पारदर्शी ऋण निर्णय )
User sends an SMS: “LOAN 15000” to the designated number. The system responds instantly, confirming eligibility and next steps.
04
No Credit? No Problem We Have Loan Alternatives
(कोई क्रेडिट स्कोर नहीं? कोई समस्या नहीं स्मार्ट
ऋण विकल्प )
If a farmer does not meet the standard requirements, the system provides alternative options.
01
Introduction & Loan Request
Introduction & Loan Request
(यह संदेश तब भेजें जब लोन के लिए आवेदन करना चाहे )
User sends an SMS: “LOAN 15000” to the designated number.
The system responds instantly, confirming eligibility and next steps.
02
No Credit? No Problem We Have Loan Alternatives
No Credit? No Problem We Have Loan Alternatives
(कोई क्रेडिट स्कोर नहीं? कोई समस्या नहीं स्मार्ट ऋण विकल्प )
If a farmer does not meet the standard requirements, the system provides alternative options.
03
Transparent Loan Decisions
Transparent Loan Decisions
(अब कोई उलझन नहीं, कोई अंदेशा नहीं – पारदर्शी ऋण निर्णय )
Farmers receive instant SMS updates on their loan status. If denied, they get clear reasons and actionable next steps.
04
Feedback SMS
Feedback SMS
(कोई क्रेडिट स्कोर नहीं? कोई समस्या नहीं स्मार्ट ऋण विकल्प )
The server provides detailed guidance to help user address common issues and suggests additional resources for support
Solution
How to access loan, Process -
Introduction & Loan Reques
The first step introduces the platform, ensuring user knows that loans are available. The system immediately asks for the loan amount to move the process forward.
Credit Verification
What If the farmer does not have credit for taking loan for animal husbandary
Behind The Scene
Behind The Scene
Information Architecture
Imagine a farmer needing a loan but having no access to banks or the internet. This SMS-based loan system bridges that gap, making the process easy, transparent, and farmer-friendly.
Insights
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Our take on design, branding, digital craft, and the culture that shapes them.
Smart Delivery Box
3 months
A smart box no more missing deliveries just safe and fast package pickups
Approve and leave in the box
Making Livestock Loans Simple
This information architecture maps out the entire process from loan request to repayment, ensuring clarity and efficiency for users.
1
Credit Check & Approval
If the farmer has a credit history, their loan request is assessed based on financial data.
If the farmer has a credit history, their loan request is assessed based on financial data.
2
What If the Loan Is Denied?
Instead of just saying "no," the system provides clear feedback on why the application was rejected and suggests ways to improve the chances next time.
3
Repayment Made Easy
Flexible payment plans, reminders, and grace periods help farmers manage their loans without stress.
This system puts farmers in control, giving them a clear, simple, and fair way to access financial support.
Insights
More Case Studies
Our take on design, branding, digital craft, and the culture that shapes them.
